KRT And Cheshire Mouldings Confirm Two-Year Deal

Already a familiar sight on the Kawasaki Racing Team are the Ninja ZX-10RR machines of Jonathan Rea and Alex Lowes with the blue Cheshire Mouldings logo.  We are delighted to announce that Cheshire Mouldings, confirmed at Donington Park they, will be a main sponsor of the Kawasaki factory WorldSBK team for another two years.

Leaders in their field, Cheshire Mouldings manufactures timber stair parts, mouldings and decking accessories – and with an irrepressible enthusiasm for racing at the highest level – Cheshire Mouldings see the partnership with KRT not only as a reflection of their passion for perfection but also a highly valuable platform for national and international brand awareness.

Additionally, the leverage that British riders Jonathan Rea and Alex Lowes deliver has already provided an extraordinarily high level of exposure for Cheshire Mouldings across social and digital platforms.

Biel Roda – Marketing Manager of KRT – commented: “Most KRT partners are big multinational companies with a huge communication budget, but we also have successful family-run companies like Cheshire Mouldings as part of our racing family. As Managing Director, John is 100% goal-oriented in whatever he does. He loves bikes and racing, and in these past two years of partnership, he has benefited from the great communication platform that KRT delivers. We are very proud to carry his blue and white branding on our bikes for the coming two seasons!”

John Carney – Managing Director of Cheshire Mouldings – concluded: “We are delighted to continue our support of KRT working with Alex and Jonathan. KRT represents extraordinary public relations exposure and widespread brand awareness for us. The UK is our main market, and most of our trade and retail customers follow WorldSBK. We are very proud to be part of this world-class project. KRT is always seeking improvement and pushing to the limits in all areas. At Cheshire Mouldings, we 100% share this approach and are delighted to work together for another two seasons”.

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