HARLEY-DAVIDSON: Euro Festival returns in 2025

Europe’s most premium motorcycle culture and live music experience returns to Golfe de Saint-Tropez, 8-11^th May 2025

Harley-Davidson® has announced that the iconic Harley-Davidson® Euro Festival will return to Porte Grimaud, Golfe de Saint-Tropez, starting on 8th May 2025.

Last held in 2018, when legendary rock band Simple Minds and a host of other live music acts brought the party to the shores of the French riviera alongside more than 30,000 attendees, Euro Festival is a vast and unmissable celebration of moto culture. It represents the start of the cross-European riding calendar.

Visitors will be able to take advantage of this stunning beachside location to check out all the latest model year Harley-Davidson® motorcycles at the H-D® Expo. They can also select one of these latest models for a free demo ride along the palm-lined local roads and up into the picturesque hills.

On Friday, 9th May, the nearby hillside village of Grimaud will host the Harley-Davidson® Custom Bike Show, which sees up to 100 motorcycles compete in six categories and battle it out for Best in Show and People’s Choice awards, all sponsored by Metzeler, the motorcycle tyre experts. The Custom Bike Show is free to enter and free to view, making it a must-see event for all moto enthusiasts.

Saturday, May 10th, will witness the return of the renowned Harley-Davidson motorcycle parade, with thousands of riders expected to wind their way through the streets of Saint-Tropez and the surrounding countryside.

The 2025 Euro Festival will have a new official event location adjacent to its original site. Camping de la Plage is a large campground alongside Prairies de la Mer, with its own supermarket, bars, restaurants, sports facilities, washing, toilet and shower blocks plus beach club access. Accommodation includes caravan and tent pitches plus a limited number of holiday apartments and studios.
The Harley-Davidson Euro Festival is a ticketed event and will feature main stage entertainment on Thursday, Friday and Saturday with international headline acts, with even more entertainment on additional stages – updated news on 2025’s headliners will be released soon. As one of the most premium moto culture events on the continent, visitors can expect a wide variety of collectibles, custom parts and apparel, as well as bars and all types of cuisine.

More information about the Harley-Davidson Euro Festival and event tickets will be available on Harley-Davidson.com from Saturday 8th June.