BOLD claims from Harley-Davidson

Harley-Davidson has outlined its expectations to sell 100,000 of its electric bikes by 2026. Okay, it might not have happened yet, but those numbers give a clear indication about how serious the iconic American factory is about the electric market.

The investor prospectus states: ‘While the electric motorcycle market is in the early stages of its development, we expect global electric vehicle penetration to expand from 6% of units in 2021 to 25% by 2030, implying electric motorcycle market growth from $2.5 billion in sales to approximately $20 billion to $28 billion over the same period.’

H-D’s got a long way to go though, particularly when you consider that it’s sold somewhere between 1,300 and 1,600 electric motorcycles between 2019 and the first three-quarters of 2021. It’s current flagship electric bike, the LiveWire, has been widely praised – but its near £30,000 price tag likely put off more than a few prospective punters. H-D’s since decided to put out all of its electric motorcycle and electric bicycles under the LiveWire banner – while knocking nearly £8000 off the price of its top-of-the-line electric motorcycle.

And there’re also plans in place to release its second electric bike, which is expected to be significantly more affordable. That might help increase sales, but there’s no doubt that it’s still got a long way to go to hit those projected numbers.

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