Triumph Motorcycles join forces with Bajaj Auto

Triumph Motorcycles has today announced its global partnership with Indian motorcycle manufacturer, Bajaj Auto.

It’s a non-equity partnership, which aims to take advantage of the collective strengths of both companies as they work together to deliver a range of new mid–capacity motorcycles.
Interestingly, Triumph isn’t alone in joining forces with an Asian partner. Just last week, Norton revealed that they were working with Zongshen, while BMW have recently unveiled its G310S which has been developed in conjunction with TVS.

This new global partnership will enable Triumph to significantly expand its global reach by entering new higher volume market segments, especially within the emerging markets across the world. Triumph will be taking advantage of the individual strengths of the partners – including brand position and perception, design and development technology, quality and cost competitiveness and worldwide distribution too.

Bajaj will gain access to the iconic Triumph brand, and its motorcycles, enabling the Indian manufacturer to offer a wider range of motorcycles within its domestic market – and other
international markets too.

It’s going to be interesting to see what Triumph and Bajaj come up with, as they attempt to enter new market segments, and reach a whole new group of motorcyclists across the world.