UNICA: Customise YOUR Ducati

The Italian factory has just announced an exclusive new customisation programme that allows approved punters to design and build their own motorcycle. It’s a novel idea which essentially means that Ducati’s Style Center will open up its doors and let a few lucky bikers (with deep enough pockets) work with designers and technicians to create a seriously special motorcycle that’ll be unique to them. With the help of the Ducati Unica team they’ll get to choose materials, finishes, special colours and Ducati Performance accessories.

They’ll get to visit the Ducati Style Center for an initial consultation and design session, and then visit periodically to check on the progress of their soonto- be pride and joy. Each phase will be rigorously documented, from the initial sketches right through to the delivery ceremony, and each Ducati Unica that’s designed and produced will also be accompanied by its own certificate of uniqueness. If you’re interested in getting involved, you’ll have to contact your Ducati dealer and find out how to apply.

That’s right. You have to apply. And the company will only accept a limited number of applications each year – and you’ve got prove that you’re ‘in tune with the brand’s values’… whatever that means. Interestingly, there’s no mention of price, but chances are if you’ve got to ask, you probably can’t afford it.