A new campaign, Live Fast Die Old, has been launched aimed at encouraging motorcyclists on Scotland’s roads to stay safe this biking season. It highlights the need to go steady on left hand bends after statistics reveal one in three motorcycle fatalities happen on them.
The campaign, which is aimed primarily at 40-49 year-old male riders will feature advice from fellow bikers and experts on how they keep themselves safe whilst not giving up the sense of freedom and enjoyment they get from being on their bikes.
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Check out their short film showing older bikers enjoying themselves and living life to the full, while also taking it easy on left-handers here:
Commenting, Chief Superintendent Iain Murray from Police Scotland said: “After a long winter off the roads, many bikers were out and about this Easter weekend. While we want bikers to enjoy the fantastic roads and scenery that Scotland has to offer, we want them to keep them safe, especially on left hand bends.
“The Live Fast Die Old campaign is a fantastic opportunity for us to talk directly to bikers, encouraging them to enjoy the season while thinking about the safety aspects of their ride. Ultimately living fast and dying old.”
Commenting, Michael McDonnell, Director of Road Safety Scotland, said: “Roughly one biker dying every weekend during the biker season is totally unacceptable, and our aim is to make such a statistic a thing of the past. Police Scotland analysis shows that the 40-49 age group are the most likely to be killed than any other age group, and the Live Fast Die Old campaign reminds bikers there are simple steps they can take to keep themselves and other bikers safe this summer while still enjoying being out on the road.”
For more information and videos, visit the Facebook page at: www.facebook.com/livefastdieoldscotland
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