If you were launching a new bike helmet brand, then late 2019 would, probably, be the absolute worst time to do so.
But Gloucester-based firm Ruroc has managed to come out of the other side of the pandemic with this latest iteration of its Atlas full-face lid. Ruroc has a background in ski helmet production since the mid-2000s but recently moved into bike lids and seems to be pretty serious about it.
Enjoy everything More Bikes by reading the monthly newspaper, Read FREE Online.
The Atlas 4.0 has a carbon fibre shell with a definite ‘Simpson Bandit’ streetfighter feel to the design. It comes in some pretty lairy colourways, including this DC-licensed Joker replica, as well as more subtle plain finishes.
It’s got ECE22.06 and DOT approval, has extensive venting, and is claimed to be 57% quieter than before. It’s fairly light at 1500g and features a new Rheon shock-absorbing smart material, plus the usual QR Pinlock visor and washable interior. There’s an optional Bluetooth set-up available, too.
RRP: £375 (plain) £425 (colours)
Advert
Enjoy everything More Bikes by reading the MoreBikes monthly newspaper. Click here to subscribe, or Read FREE Online.
