Mark Lancaster
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Suzuki launches Service Activated Warranty
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Suzuki has launched a new Service Activated Warranty, extending a motorcycle’s warranty period after three years through regular servicing at authorised Suzuki dealerships. The Service Activated Warranty is offered once the motorcycle reaches the end of its manufacturer warranty period of three years and is booked in for its next scheduled service within the Suzuki…
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Norton announces major expansion of UK dealer network
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Norton Motorcycles has launched its flagship retail location, the Norton Atelier, at the Bike Shed in Old Street, London – Visitors to the Norton Atelier can view and buy Norton’s motorcycle line-up as well as browse the brand’s newly launched apparel collection – Five further sales partnerships with established dealerships have also been announced including: Krazy Horse London, P&H Motorcycles,…
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Next generation of motorcyclists given a mental health boost
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The UK’s largest motorcycle training provider, Phoenix Motorcycle Training, is helping save lives by providing Mental Health First Aiders at all of its 22 centres across England, offering support of vital importance to the next generation of motorcyclists. Phoenix Motorcycle Training is training 24 members of its staff as accredited Mental Health First Aiders in…
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Yamaha ‘OW’ – Developing The Concept
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Despite the changes made at both prototype and production levels it was now apparent to the Race Team its half-litre four was far from perfect. The OW20 was good but there was still a lot work needed if it was to win the 500 crown. A new bike, designated OW23, had been available midway through…
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Riding Tips: Urban Riding
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Pottering through towns and cities is often considered easier and safer than riding on faster roads, but that’s not necessarily the case… The Expert: Ryan Decarteret Ryan is a passionate motorcyclist, Rapid National Operations Manager and Coach with a background in surveillance and covert police riding, with around one million miles of riding experience…
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UK Motorcycle clothing company expand in America
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Merlin ahave announced the appointment of Michael ‘Tex’ Mawby as North America Country Manager, to lead the expansion and presence of the Merlin brand within the USA and Canada. Mawby has vast motorcycle industry experience, previously serving as President of Gerbing Motorsports, Director of Sales and Marketing with TCX Boots and Eastern US and Canadian…
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Honda boffins make airbag advances
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Honda led the way in 2006 when it integrated an airbag into the Goldwing motorcycle. Now, the company is taking a further step, designing a new generation of cutting-edge airbags for motorcycles and filing for a patent. The Japanese manufacturer has a new design to replace the one introduced in 2006 on the Goldwing and…
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New free motorcycle safety workshops to be run by police
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Staffordshire Police volunteers are providing complimentary, acclaimed motorcycle safety sessions. Sergeant Rob Gilligan from the Central Motorway Policing Group (CMPG) is leading workshops this year for Biker Down – a project created in memory of PC Luke Van De Sande, who lost his life in an off-duty motorcycle crash back in 2019. He’s joined by…
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Transform your Tenere
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Adventure experts Rally Raid has worked its magic on the recently released Yamaha Ténéré 700 World Raid – with some serious suspension upgrades to make it even more capable off-road. Rally Raid’s built up an enviable reputation among those who know about adventure bikes, and has had plenty of success with its aftermarket upgrades to…
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Suzuki test ride roadshow back for 2023!
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Suzuki GB will again embark on a test ride roadshow this summer, bringing an additional fleet of demo machines to several dealerships nationwide. The first of 13 events will take place on the 1-2 of April at new Suzuki dealer Mo-Tech Suzuki, based in Newcastle Upon Tyne, with a test ride fleet including the all-new…