NEW BIKES: Triumph unveil Trident 660 Special Edition

Triumph Motorcycles has launched a striking new special edition Trident 660, featuring a dynamic, contemporary graphic scheme designed to appeal to new Triumph fans and Triumph Shift-Assist fitted as standard.

New for 2024, the Trident Triple Tribute celebrates Triumph’s legendary triple engines and will only be available for one year. This hugely popular naked roadster is now available with a distinctive graphic scheme, a contemporary take on Triumph’s iconic ‘white, blue, and red’ racing scheme. It features the distinctive ‘67’ number graphic, which once adorned the most famous Trident in history, ‘Slippery Sam’.

The Trident’s characterful and unique triple engine performance and celebrated handling will be even more enjoyable with the addition of Triumph Shift Assist, adding to an already impressive specification and list of equipment for its class. Included as standard, the colour-matched fly screen and belly pan add even more unique character to the Trident’s distinctive style, showcasing the exceptional standard of fit and finish synonymous with Triumph.

Paul Stroud, Chief Commercial Officer of Triumph Motorcycles, said: “Since its launch in 2020, this middle-weight roadster has reinvigorated this highly competitive category, selling more than 35,600 units worldwide.

“Its triple engine and premium detailing at a great price have been successful in attracting younger and new riders to Triumph. Just as ‘Slippery Sam’ once inspired a generation, we believe this special edition has the iconic style, extra technology, and dynamic performance to appeal to today’s Triumph fans.”

ON THE ROAD
The new Trident Triple Tribute will be available from £7,895 OTR, with a class-leading service interval of 10,000 miles (or 12 months, whichever comes sooner) which contributes to the incredibly low cost of ownership. Customers can find out more at triumphmotorcycles.co.uk or order with their local Triumph dealer. Bikes will be arriving in dealerships from April 2024.